Glossary
AI advertising glossary
Plain-language definitions of the terms used when advertising in AI apps or monetizing them. Each term links to a full entry with examples.
A to Z
Terms and definitions
W
- What is an ad network?
- An ad network is a company that collects ad space from many publishers, such as websites, mobile apps and AI apps, and sells it to advertisers in one place. The network matches each ad to the right placement, serves it, tracks the results, and pays the publisher a share of what the advertiser spends.
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- What is conversational advertising?
- Conversational advertising is advertising delivered inside a conversation, most often with a chatbot or AI assistant. The ad is matched to what the user is asking at that moment and usually appears as a labeled sponsored recommendation next to the assistant's answer. The term also covers older ads that open a chat with a brand, such as click-to-message ads.
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